The two major services of the digital world nowadays are that of (SEO) Search engine optimization and (SMM) Search media marketing. Both are related to increasing traffic while concentrating on a brand or a product. While both of them provide in advantages the end-results website is more suited to the search engine traffic.
To the best increase your chances for conversion and tangible goals, you should aim at having a consistent web strategy and content which is relatable to both and difference that is related to both SEO And SMM traffic.
The Purpose of Social Media in a Digital Marketing Strategy
One of the major mistakes a brand makes when targeting an audience is that they lack a clear purpose while doing so. At often time, both in the physical and digital space, decision-makers are oblivious to the actual purpose of trendy new business practice. This could not be more obvious than in the current day scenario of digital marketing mostly social media and website optimization.
On the surface, Search Engine Optimization and Social Media Marketing aim to deliver more traffic to a website. For most traffic, businesses, and conversion are two tangible metrics that make it easier for people to make a decision on which digital strategies to pursue. And in most cases, the long term benefits and revenue to the search engine are undeniable to the short term benefits of social media.
The social media shines is in the brand building departments. While you can targeting specific keywords and optimize your website to better represent your brand, the limitations comparing to social media platforms are obvious.
Using platforms such as Facebook, Twitter and Instagram a brand is able to expand their operations via brand-based marketing that often translates into increased reach and recognition. Depending on the brand strategies to be employed, investing in one of the two marketing strategies would be better for business.
Delivery of Results in Terms of Traffic
Excluding the facts that both the search engine marketing and social media strategies are poles apart, in terms of traffic to a website, both have certain pros and cons.
For Example, a social media strategy cans proper result in huge boosting traffic on the website for a short period of time. Yet, for the increase to be consistent and to have heavy traffics all throughout the month, heavy resources investment on a regular basis is required.
When relevance is lost, getting the same engagement is not possible without having a strong posting on social media accounts as long as posts are made regularly, traffic will and engagement will be increased, but the moment these stops, both metrics will fall rapidly.
At the same time, search engine optimization is an investment that requires a long-term commitment for a period of time with results, which can be seen in a few months only. However, the result for the search engine is retained for a long period of time and can be maintained relatively easily without heavy resource investment.
The bad technique part of SEO result is that the revenue can be counted as long as it is executed through naturally searches, which are outside of the control of a business. With SEO you are dedicated to the target audience in the site and don not have any flexibility in terms of content.
Plus, changes in the brand, operation and even products can highly affect your SEO strategy.