If you have a best blog, chances are you already understand the importance of business blogging. But do you know how to optimized your blog posts to make them more search engine friendly?
The truth is, many bloggers failed to take advantage of the enormous marketing potential of their blogs. In fact, a recent study by blogger.com shows that although roughly 61% of businesses have blogs, 64% of those blog owners have not even updated in the past year! By providing fresh, relevant content and performing basic blog post optimization, you can take advantages of the many benefits blogging offers.
Beautiful techniques search engine optimization (SEO) tips to help get your blog noticed.
1.Do your research : Keyword research is essentially for on page optimization. Chances are you are naturally including keywords without realized it simply by provide the valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to in your blog post that you may not have considered. The Google Keyword planner Tool and semrush both offer greatest tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeted to bring traffic to their sites.
2.Utilized keywords throughout your post : Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places:
- Headings and subheadings
- Introductory sentence
- Concluding paragraph
- Anchor text (text you hyperlink to other related pages on your site)
- Title tags and meta descriptions
A word of caution: Do not engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalize by Google. A couple of strategically placed keywords will do the trick.
3.Optimize your images : Whenever you upload a photos to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.
4.Reference others with links : When you mention another blogger or article in your blog post, including a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get so lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.
5.Give readers the opportunity to subscribe to your blog : Include prominently placed Feed or RSS Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instantly notification of your latest posts without having to periodically check your site for new content.
6.Use social media to broaden the reach of your blog posts : As a small business, you may be utilizing Twitter,Facebook, Google+, or other social media sites to created connections with potentially and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hoot-suite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!
By following these simple SEO tips, you can encourage higher rankings in SERPS, increase web traffic,and higher customer conversion rates.Too busy to keep up with your blog optimization? We have got you covered. Open Vine’s SEO experts can help you get more prominent positioning on search engine results pages.