Search Engine Optimization is the process of making in your website visible to the internet Visitors based on user searches, and it playing off an important role. However, the game of SEO has changed a lot since the year and it is more attuned to the web user consumption habits and practices.
For instance, the SEO today would be more successful if it was attuned to the local demographics as the users are more responsive to ads if they are the target on the proximity and local demographics. But if you have not hopped on the local SEO bandwagon then it is not too late to do so either.
1.Claim your Google My Business Page Online
Google My Business page is an effectively and simple way of drawing customers. When a user searches for your business online then he sees it on the right sides the information of your business in a box, such as business name, contact information, address, reviews and proximity to their location.
To get started:
- Go to your Google MyBusiness Page
- Claim your business by searching online
- Enter the information which you may consider relevant
- Add Images, reply to reviews and make sure your location is on the map
2.Establish Local Listings for Your Business
Aside from Google, you can sign up for a dozen different business listing pages you can sign up for. You need to make surely that the page listed has your NAP, that is a trifecta of pieces of information which is required: name, address, and phone number. Make sure that you sign up for a number of local listing pages with information which is relevant in all these pages are consistent as this affects the ranking on the page.
3.Make your Site Mobile-Friendly and Responsive
It is officially has been posted by Google, in our country more searches have been performed on mobile devices than personal computers and desktop. It is important that you make your website mobile-friendly and responsive as more and more searches are performing on the go who are searching for your business right now.
It is important to make your website responsive as if they users are searches for your companies and cannot come to the website as they are unable to navigate your website they will go to a competitor instead. There are plenties of guides out there which will walk you through on how to make your site responsive, customizing the one you have, or you can hire a developer to do it for you.
4.Take Advantages of What Peoples are Say about you
Testimonials, Reviews, and local news are a great way of advertising about your business, especially your services, product and your business without shamelessly tooted your own horn. Engaging users and ask them to leave a review about your business for your products or services in an integral part of managing your reputation, because reviews can make or break your business in the digital age, and they will also impact your rankings.
5.Create Content that’s local and relevant
Content is still the king, only if it interesting, shareable, engaging and more increasingly, local if possible. It was possible before that you could churn out the old blog, posts on any old topic with any old title aimed at any old audience. But now, Google prioritizes locally targeted content, which is written about local business, so include local names in your post titles, and tried to incorporate events, local news and information as often as possible in your releases and blogs.
6.Target Ad extension to a Local Audiences
Another way of targeting the desired audience is to use SEO tactics for local web searches through location extensions. This is the features of Google Adwords, where you can enter the location data into your ads. So when people come across your ad, they do not just see the ad, but also:
- See your location and how far they are from you
- A call the button they can click to call you
- A directs link to a details page dedicating to you and your location
The importance of localizing search engine optimization is not going away anytime soon, and the earlier you start making your online marketing location-specified, the sooner you will improve your rankings, increase your traffic and grow your customer base.