What is Quora?
Quora is a social network for asking questions and writing answers for any subject. It also helps in social networking, promotions, branding. It is a knowledge hub ready to shared among millions of people connected to it. Quora marketing is of most of the effectively and widely used strategy in Social Media Marketing.
According to its tagline, it is placed to share knowledge and to understand the world more effectively. In Quora, we can find peoples from all industries, positions and geographies.
Interesting Quora Statistics 2019
- 300 Million active users per month
- 1 Million+ questions added every month
- 1 Million+ answers added every month
- It ranks on top search positions for 3 million+ keywords in search engines
- It has more than 5,00,000 topics
Why is Quora used in Digital Marketing?
Quora is one of the best mediums for Digital marketing. It is mainly due to the following reasons:
Easy-to-use: It’s a simple platform to learn for any age group users. It doesn’t need any extra knowledge to use for yourself.
Provides knowledge: It helps to get knowledge of your targeted population and their problems or issues faced due to your product or services.
Ranking in Search: Quora answers are ranking on top positions of search engines providing a high reaches for good answers.
Brand Authority: This is the types of huge platforms facilitate significant recognition necessary for marketing purposes. Most popular Quorans are recognized globally as Industry or Brand Authority in their respective subjects.
Generating Traffic & Leads: By answering questions about your relating topics you can generate leads & traffic to your website.
Connections: With more than 300 millions active users globally, Quora is a platform for building connections with related people in your industry.
Wide Ranges of Topics: It has a diverse range of subject matter. Around half a million topics are covered on these websites.
How to uses Quora for Marketing?
To starting your journey on Quora you must be choosing which type of account best suits requirements for your business.
Steps to Get Starting on Quora
Step 1: Create your Quora Accounts
When you visit Quora.com you have 3 options to create your new account. You can use any of the methods, but it is recommended to uses the 3rd option for creating business accounts.
Quora offers 2 types of accounts:
Personal Quora Account (Individual accounts)
Business Quora Account (Company & business accounts)
- Create an account with Facebook
- Create an account with Google
- Use your Own Email (Best for Business)
Step 2: Follows the Topics of your interest
You must follow at least 5-10 topics based on your interests or business topics for business account. More topics will help in expanding the reach of your answers.
Step 3: Create an Attractive Profiles
The profile is the most important parts of your Quora account. People can know about you from your profiles, so make sure to include about yourself (company), your specialization, giving links to your website, social media profiles will be very very useful in generating traffic & leads. You must use an attractive credential relating in your business.
Step 4: Follow People on Quora
As a part of the process, it is recommended to follow peoples from your industry and popular Quorans to starting your engagement on the network.
Step 5: Used Quora Strategies
Based on your business goals you can use the below strategies to use Quora for marketing.
Quora Marketing Strategies 2019
There are facilities and various tools providing by this site which directly helps to boost marketing. In Quora, we can follows a simple approach and build our authority and developing a long term traffic stream. We should always focus on helping users who ask questions. This will automatically be helping you in generating values on the platform.
Our Quora Marketing Approach
Write > Engage > Promote > Convert
Best Quora Marketing Strategies
- Content Marketing Strategies
- Paid Advertising with Quora
- Brand Authority & Awareness
- Search Ranking with Quora
How to use Quora for Authority & Branding?
Quora can be helping you build your brand visibilities and authority by writing high-quality answers relating to your niche. Many Quorans were able to leverage these networks to build their business. People recognized you and your branding when you are specialists in your subject.
How to use Quora for SEO?
In this strategy, our goals is to rank on Google search using Quora Answers. To achieve, this finds the keywords for which Quora.com ranks on top 10 positions. Once all the relevant questions are identified we can write relevant answers under each question to ranking our answers in search engines.
Content Marketing with Quora
Quora is a vast network with millions of questions about every topic. We can be using Quora to understand users design and demand our content strategy accordingly. Our content team can be planning many new articles as per our niche by using Quora.
Spaces allow peoples to joined specific spaces of their interests. After joining you can shares various types of content like links, post, photos, etc, which are visible to everyone.
We can create our own spaces or join existing spaces to get participate and updates with engagement with others.
How to use Spaces in Quora?
- Login to your Quora accounts and click on Spaces from the top menu.
- Find the most relevant group and join the groups
- Regularly check the articles and engagement with users.
Quora Paid Promotions:
A few years back, Quora launched its advertising platform for everyone to used and take advantage of it. It offers the following objectives
- Brand Awareness
- Traffic & Conversions
- App Installs
- Promoted Answers
This facility is providing to promote your service or product. These can be in the form of pictures or texts. By enabling Quora ads, you are ensuring the extension of messages to a major portion of users. There are high chances of considering your product every time they see your add.
There are few steps you have to follow to enable quora ads.These steps are as follows:
- Login your quora account and go to account section.
- Visit the ‘manage ads’ portions in your quora accounts.
- Now you see “create campaign”. Click on it taking to a form you have to fill.
- After filling this form and setting a budgets you will be directed to another form.
- This form is to create an ad set.Fill the form carefully and set a bid (cost per click).Click on “Continue”.
- The pages will open naming ” create an ad”. Write all of the content of the ad you want to publish.
- Now you are subjected to “Add a payment”. After completing the payment your campaign is ready to run.
- Regularly monitor your Quora reports improve the campaign.
As we see from our above strategies learned, Quora is a highly valuables social network to helping you increase business and create branding visibility. If you start today,you will have a First-Mover advantages in your niche.Go ahead and share yours query in comments below.