The powerful search engine optimization is like it has never seen before that. As many as 77% of users do not go to past the first page of a search engine results page as compiled by Search engine Journal. This is reason enough that you should employ good SEO strategy and makes sure that the business rank on the first page of every targeted phrase.
Employee poorly SEO strategies can make your company’s website buried in search engine searches, making it impossible for customers to find you when they search. Below, we are providing some of the reason why you may be suffering from poor SEO which is not helping your SEO strategy and ranking.
- Lack of Quality Content
While user experience is the crux of the matter, you need to understand what Google bots see when they are indexing your website. Your content needs to communicate with the Google bots as well as the users. Each page of your blog should have a content which is 400 words long as well as keeping up to 700 to 1200 words in length. Remember this including your products and collections page as well.
- Seeing Double
One of the commonest mistakes includes duplicate content. If you may having the same content on two different parts of your website, the bots crawl in your website will get confused and consider this duplicate content and make your pages compete with each other thus penalized for you.
- Choosing the Wrong Keywords
The definition of selecting the wrong keywords includes selecting keywords which do not accurately describe your services and products or selecting keywords which don’t accurately convert your customers. Select the targeting keywords as they are the biggest determination of SEO success.
- Not Optimizing for Engagement
While quality backlinks are the end-all for all your SEO work, but you should also focus on user engagement. We are finding that well written out; long content that captures the reader is attention is increasing ranking. Include videos, images and infographics to increase user engagement. Your bounce rate should befall while the time on site and ranking should be increased.
- Lack of Title Tag Optimization
One of the big errors for SEO is seeing that the written content is not optimized. It is practised to have the keywords or some variation of it in three title tags across your homepage and other sub-pages where SEO work is being done. The heading tag consists of h1, h2, h2 title tags. Keep those optimized will helping boost your rankings.
- Keyword Stuffing
Now Google has become smarter always making changes in their algorithms, and they can recognize and penalize sites for keyword stuffing. Instead of overstuffing, use moderation when filling in keywords within your site’s content. Always keep your audience in mind.
- Absence of a Blog Strategy
One of the biggest initiatives is to include a blog strategy which is relevant, customer-focused, and informative. Too often people creating a blog but do not fill it in with informative blogs and do not blog properly while keeping it regular with appropriate keywords. This is very helpful for organic searches, plus it provides great quality content to share on social and e-newsletters.
- Thin Content Lacking in Keywords
One of the commonest mistakes includes adding thin content which is irrelevant that lacks proper target keywords as well as related keywords. Content should be having a depth and deep analysis of the subject and should include a target keyword or two. Next, semantically related keywords are needed for algorithms to grasp the relevancy of the topic.
- Index Bloat
Mostly it is seen through personal experience that 35% of the leads we received suffering from index bloat, mostly due to poor WordPress optimization resulting in the category, tag, media and archived pages being indexing or from an absurd amount of thin content being indexed. Mostly a lot of pages of thin content comes from blogging for the sake of it and not try to provide solutions or answers to the questions.
- Not Prioritizing High-Value Non-Branded Keywords
Likes with any forms of marketing, success in SEO comes with the fundamentals. And the realities are that firms, including prominent ones, do not include valuable non-branded keywords in their title tags, especially on their most important pages. Simply put- if you are not going to use the target keywords relevant to your market, they are going to have a harder time finding you.
- Too Broad Optimization Goals
Trying to attract everyone. Optimizing for broader, more generic keywords is an easy and understandable trap to fall into. But here are the pitfalls: there is a lot of competitions for generic keywords and you may be drawing traffic which may never convert. Instead, be specific with your keywords. You will get fewer visitors but you will get more buyers.
- Title Tag Not Describing the Page/ Business
One of the commonest mistakes is having a preconceived notion of what a Title Tag should be labelled. A lot of companies make their homepage or sub-pages title tags the title of their companies. Instead, this should be a short description of the product or service the company provides.