How Using SSL certificate Effects Your Website Ranking

With the introduction of the HTTPS website, we consider the introduction of improving SEO ranking for websites implement such technologies and how it is causing losses for Company during Implementation. With the push Google is making to move websites from traditional HTTP to HTTPS, companies have to start to include this in their SEO strategies, it can be seen that 34 % of websites have been based in HTTPS technology and it is been given a good Search engine Ranking Page.

SSL certificate
SSL certificate

But, it can be seen that more and more websites which have to migrate to HTTPS have not done it correctly and maybe losing out on the HTTPS rank boosting.

One of the most important post-migration issues is that the websites have been migrated to HTTPS is that they do not set the HTTPS site version as the preferred one and still have the HTTP version still around. As an SEO Company in India, Google had specified that only the HTTPS websites which will be indexing. Some of the basic issues include:

  • Duplicate Content
  • Link Dilution
  • Waste of search engine crawl budget

Duplicate Content

If canonical tags are not the leverage, Google sees two site versions live, which is considered duplicate content. The following site has both HTTP and HTTPS versions live and are not leveraging canonical tags. Even if websites are leveraging of HTTPS versions, both versions self-cannibalize, which show both HTTP and HTTPS websites which do not eliminate the duplicate content issue.

Link Dilution

Even if canonical tags are included in the website, if there are two versions of the same website, then it will cause link dilution, so different user will come across the site versions, linking and sharing to them directly. So links from social as well as externally will get divided between the two.

Wasted of Search Engine Crawling Budget

If canonical tags are not the leverage, then both websites will be active and the search engine will be crawling through both the websites. Instead of crawling just one preferred version which can be problematic if it is the largest website.

The ideal setup would be to 301 redirect pages so that when the user searches for a term then only one website will be shown in the SERP’s and will eliminate duplicate content, link dilution and wastage of Search Engine Crawl.

As a Cheap SEO Firm, Here is a listing of the best practices for a correct HTTPS setup for SEO issues:

Making sure that your HTTPS Website is added to the Bing URL submit and Goggle URL Submit and add both the www and non-www versions.

  • 301 redirect HTTP URL version to the HTTPS versions site wide.
  • Ensure all internal link point to the HTTPS URL Versions.
  • Ensure your XML Sitemap include the HTTPS URL versions.

Ensure all external links to your site that are under your controls, such as social profiles, point to the HTTPS URL versions in SSL certificate.

Leave a Reply

Your email address will not be published. Required fields are marked *