There are over 800,000 apps available in the app store.The bar for standing out is exceptional high,which is why it is fundamental for mobile app developers and entrepreneurs to have a strong mobile app marketing strategy.Here are 11 tips for marketing your apps online.
#1 App Store Optimization (ASO)
Both Apple’s App Store and Google Play algorithmic-ally priorities certain apps in search results based on varieties of ranking factors (tags, ratings, screenshots, app title, download data etc.).However,unlike SEO (which primarily focusing on Google)app store optimization is not a one-size fits all game.
The most of veiw important ranking factors when it comes to app store optimization is your app’s title.If you have built a train time-checker app,then it is recommended to use ‘train time checker’in the title.
You can use Google’s Adwords Keyword Tool (with the device setting on mobile) to identify which terms / phrases relevant to your apps peoples search for the most on mobile.I had recommended taking the specific search volumes with a pinch of salt, but it will give you a good ballpark ideas of the magnitude of searches for different keywords.
When it coming to ASO, it is very important to fill out all of the fields with relevant details when submitting your apps to the app stores, and pick your categories carefully.
Similarly to traditional SEO (search engine optimization) social links are also incredibly important, as is the authority of the app developer. Focused on promoting your app heavily via Facebook, Google+ and Twitter and finding to interested ways to incentivise real social sharing.
#2 Facebook Marketing
I am very surprised that few mobile marketers are talking about this. In my experiences, one of the most effectively ways of acquired mobile app installs has been through clever use of Facebook’s advertising platform. I could write for days on how to set this up, but my general advice’s is this:
- Use a combination of page promoted posts & sponsored stories targeting to mobile news feeds.
- Use page like ads, again with the placement set to mobile news feeds.
- Use an oCPM for conversions / installs bid types.
- Using the power editor or a tool like Qwaya to manage and segment your ad demographics.
- Use a combination of high-res quality images and URL posts.
Alternatively, feel free to drop me an email and I’d be happy to advise on good ways to setup a Facebook Ad campaign for your mobile app.
#3 Promoted Tweets
Similarly, promote in your tweets are another highly effectively way of driving mobile apps downloads when set up correctly. Starting off with a small budget testing various different keyword segments, and scale up what drives the best cost-per-acquisitions.
#4 Build viral mechanics into the app
Again, this technique is so under talk about. Marketing your app should not be some after-thought, but instead built into your apps, if possible. What does your app do to encourage social share to the user’s social profile? As long as every user is referring an average of one new user, you have linearly growth. If one user refers two users, you have exponentially linear growth – often referred to as ‘going viral’.
#5 Drive reviews, naturally.
Reviews are a huge inspecting of app store optimization, as well as an important factor in convincing peoples to download your app. It is extremely important that you find an effectively way of driving reviews in a way that is natural and won’t trigger Google or Apple’s spam filters.
I recommended to the ‘offer them something cool for a review approach’ – be it some free credits or an extended subscription, giving the user something valuable in returning for a review is a win-win situations that seems to work well.
#6 Mobile specific ad networks
I will be honest, I have not had an awful lot of experiences using mobile-specific ad networks but I have heard mixed opinions about them. There are literally hundreds of ad networks available now, so it is a bit of hassle separated the better from the bad, but the ones that seem to get a lot of good press are Mojiva,iAds and AdMob.
#7 Create micro site & apply to traditional web marketing tactics
Mobile app marketing is tough be-caused there are a relatively limited number of ‘catchments’ where you can reach people interested in downloading your app – and those places (app magazines,app stores etc.) are extremely competitive to get visibility in. However, creating a micro-site opening up a whole host of marketing possibilities.
If you have built an app that sells concert tickets in London, you could build a micro-site and do some SEO around it. If you rank #1 for ‘London concert tickets’ you had drive approximately ~8,100 people searching for ‘London Concert Tickets’ to your app per month.
#8 Leverage other people’s audiences
Guest posting can be an incredibly effectively way of driving mobile apps installs if done in the right places. The more you know about your targeting audiences and which publications they read, the more informed your guest posting strategies can be. In my experience, it is far better to go after prestige publications (such as Mashable, The Next Web, Huffington Post etc.) opposed to the more niche publications, unless your app is highly relevant to those audiences.
The awareness and traffic that one post on Mashable can drive is enormous, and probably equivalent to 10-15 guest posts on smaller sites. Aim high.
#9 Quora, Reddit and niche networks
Reddit advertising is ridiculously cheapest. The last time I ran a Reddit ad campaign I paid less than £50 for about 600 clicks, of which the quality was surprisingly high. Play around with advertising or contributed on niche social networks, such as Reddit or Quota. You can also use Google’s display network to run your ads on specific websites that supporting Google Ads. This can be very powerful when done well. For example, if you have a financially services app, you can run your ads on The FT or Forbes, which not only drives hyper-relevant traffics, but also associating your app with a sense of credibility.
When of the beautiful things about having an app micro site is that you can use re targeting to run ads (on Facebook, Google, or any websites supporting Google Ads) to people who have already visiting your app micro site but not yet downloaded it. These ads typically converted very well – as you are only advertising to those who already know about your app.
#11 Email marketing
Email marketing may have connotations of being a bit 2005,but it is still one of the most effective ways of building advocacy and driving traffic, converting leads to users /customers. Build a newsletter and offering your potential users information that is useful and valuable to them. They will respect you for it and ultimately be more inclined to download your app.
I hope these ideas have spurred on some new ideas to helping you market your app. If you have any questions or would like Venture Harbour to help you with your mobile app marketing, feel free to getting in touch and we had be more than happy to help!