We are no stranger to Google core updates, and they are seen to have happened on a quarterly basis these days. The last one we heard about was in June, but in September, Google pre-announcement that a new core update was rolling out.
In keeping with their promised to make things easier for SEOs and webmasters, this is the second update they announced before the fact, with the previous one being the June Core Algorithm Update.
On September 24th, Google announced on Twitter that it was released the September 2019 core update later that day. Now that we have moved out from the update, it is a better time to take a looking for the impact of the update.
WHAT IS A CORE ALGORITHM UPDATE?
As a refresher, Google core updates affecting how the search engine ranks websites and how it determines what the most relevant web page for specific queries is. Remember, If your websites are hit as a result of one of these core updates, there is often nothing you can see do to fix your site after one of these updates.
Google says, “We know those with sites that experiences drop will be looking for a fixed and we want to ensure they do not try to fix the wrong things. Moreover, there may not be anything to fix it all. There is nothing wrong with pages that may perform less well in a core update.”
WHAT CHANGED IN THE SEPTEMBER 2019 UPDATE?
With any Google update, whether it is a core update, changes to the user’s interface, or quality update, we see a change in the search results. Some of these changes result in sites ranking higher for their primary keywords, while others see a drop in positions and still some see no change at all. Also, click-through rates may be affected by updates and you may notice more or less traffic after any of these updates.
Google has made more than 3,000 changes to the algorithm over the last year alone. Core search algorithm changes happen several times a year, but the largest core search algorithms happened around once every three months.
Using the data available from various SEO toolset providers, once aggregated, we see that this update was not as strong or as impactful as the June core update. Overall, the September for the update appearing to have had a stronger impact on the “your money, your life” (YMYL) category websites.
According to RankRanger, the finance and health niches, as is typically seen with these core updates, took the brunt of it. Volatility increases at positions 1 through 3 during the June update were much higher than what we saw with the September Algorithm update.
Sistrix said their initially Impressions were that medical, media and travel domains were including from a global perspective.In the United States, there were clear winners. And when it coming to losers, there were no significant examples to share. Looking at the data, the September core updates shows less of an impact when comparing to the June update.
The Daily Mail, which suffered greatly in the June update, saw a nice recovery. Their data indicating that other big winners were AdditionCenter.com, AutoGuide.com and BiologyDictionary.net.
According to SEMrush, their researches centre shows an average level of volatility for September 25th as 4.7. Volatility in some categories such as sports and news is higher, but these categories are likely to have higher changes throughout the day. There was not a strong pattern for winners or losers in this update.
As stated by SEMRush, the biggest winners were DailyMail, eBackPage.com, MarionSchool.net and LSAD.org. The Australia version of the Royal Caribbean sites along with BraidingClub.com, Monks.org, TheFourMusic.com and PascoLibraries.org were among the biggest losers.
Overall, the SEO communities seem to agree that there was little impact. It seems that a fairly even number of people saw an increased in rankings and a decrease in rankings. About half the peoples polled said they saw no change yet. Many people who suffer a large drop in June saw a decent recovery as a result of the September update.
WHAT CAN YOU DO?
Because there is nothing specific to fixing, Google has given little advice to help those who have suffered a drop in traffics. Their advice is similar to the advice they gave around the Panda updates in 2011. Google says to focus on ensuring you’re offering the best contents you can because that is what their algorithms seek to reward.
Google provides this list of questions to consider when evaluating your content:
- Does the content provider original information, analysis, research or reporting?
- Does the content provide a complete, comprehensive or substantial description of the topic?
- Would you expect to see this content referenced by or inside a printed book, magazine, or encyclopaedia?
- If the content draws on other sources, does it avoid copying or rewriting those sources and instead of providing additional value and originality?
- Is this the kind of contents that you had to want to share with a friend, bookmark or recommend?
- Does the content present information in a way that makes you trust it?
- If you were researching the sites producing the content, would you leave with the impressions that it is well trusted or recognized as an authority on the topic?
- Would you feel comfortable to trust in the content for issues relating to your money or your life?
- Is the content free from style issues or spelling?
- Do the contents play well for mobile devices?
- Does the quality of content provide substantial values when compared to other pages in the search results?
For the best chances of pleasing Google, you needed to make sure you can answer “yes” on all of them. If you cannot, make adjustments to that particular areas expertise and qualities. This helping ensures that your audiences will be happy with the content they consume on your website. When you make your Audience happy, Google will be happy, too.