Most of the thing SEO Marketers knows the advantages of link building and the basic benefits of these techniques; it is a cornerstone of efficient and effective SEO strategies. Inbound links are one of the grandest determining factors for a site is domain authority, which will strongly influence your SERP and helping you rank high on Google search engine.
Correlation studies performing show the high interrelation between the number of links on blogs and its benefits of referral traffic and increased branding visibility. But, it is observed that only 62% marketers use this technique and this is basically is due to the fear that very bad links will ban them from certain websites and may even be fined by Search Engines.
As SEO Services Companies in India, the main reason behind this fear is the penalty which will reduce their brand visibility rather than increasing it. This is a real but somewhat overblown possibility. According to a Google Penguin updates, it was observed that if you link building that are unnatural or those that violate Google in terms of service, you could see a major dip in your search visibilities and ranking. But, you needed to know the differences between good and bad links, if know you can improve your SEO ranking.
Links of Bad Sites
There are links on known spam sites or other low-authority sources, the value of a link depending upon the authority of the site it came from, which means if you build more and more links from high authority sites, your SERP’s rank will be the improving further and further.
If you build links on sites that are considered to be spamming or sources of ill repute, it could cause your sites to be considered spam. This is a major source of negatively SEO which means the practice of intentionally link building that damage a domain’s authority for sabotage purposes.
Contextually Inappropriate Links
Google’s Algorithm has a sure format of deciding which links use the natural use of language and a general sense of how contents fit to serve an audience. If a link is considered contextually inappropriate, it may be flagged as a bad link which will cause hosting sites to removing the content and even may ban you from publishing on their site again. Something contextual inappropriate would be a randomly aside, calling out a link that has nothing to do with the pieces.
Keyword Stuffing Links
Keyword Stuffed Links is the link which is embedded in, it is common practices to attached links to keywords stuffed phrases and it caused problems for Google, who starting to penalize links that overtly stuffed keywords into links which were not descriptive and did not belong.
As an SEO Services Company in Mumbai, if you post a comment on another website and just including a link of your website with certain keywords, this would be appeared to be spammed which would be an association with a penalty. Another method of spamming is if you post links to the same pages of your site over and over outside sources.
Links from Schemes
Any link you have built from a clear scheme will probably be subjected to a penalty. There are a number of different link schemes out there, including link exchanges and link wheels. Google has some clear standard about what it considered to be link schemes.