Digital Marketing Interview Questions & Answers

Digital Marketing Interview Questions for SEO

Digital Marketing Interview Questions
Digital Marketing Interview Questions
  1. What is SEO and why is it so important?

Ans. In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It showing unpaid results which are also referred to as “organic”, “free”, “natural” or “earned” results.

The importance of SEO starts with the desired of the companies to gain more traffic for their websites. The ranking overs search engines matters because users paying more heed to the first 5 searches on Google. Moreover, users tend to trust Google’s refined search results because they consider these searches to be more specific and authentic.

  1. What is a Search Engine?

Ans. A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entering by the users and give them a list of search results.

  1. What is On-Page SEO?

Ans. On-page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.

On-page SEO is relating to the optimization of the contents as well as the HTML source code of any web pages. Some of its aspects include meta tags, title tags, heading tags and meta description.

  1. What is Off-Page SEO?

Ans. Off-page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.

It referring to the promotional activities, such as content marketing, social media and link building performing outside the boundaries of any web pages to improve its search ranking.

  1. What is the definition of the keyword?

Ans. Keyword means any word serving as a key. Keyword in SEO referred to the words and key phrases including in the web content which helps the users to find the specific websites by entering relevant search queries over the search engines.

  1. What is the long-tail keyword?

Ans. Long-tail keywords are phrases containing over 4+ words that make search results highly specific.

These long phrases are using by smarter SEO experts when they attempting to draw quality traffic to their websites rather than having randomly traffic and increasing their lead conversion rates.

Also,long-tail keywords are very easy to rank compare to single word keyword.

  1. What are the LSI keywords?

Ans. Latent Semantic Indexing or LSI keywords are semantically associated with the main keyword that users entering over the search engines.

  1. How to find LSI keywords?

Ans. Let’s say, you are writing about On-Page SEO. Now, search for your keyword (On-page SEO) in Google and scroll down to the “Searches Related to…” areas at the bottom of the page:

With the use of LSI keywords, which are linked with the main keywords in terms of relevancy, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most acceptable results on SERPs.

  1. What are the heading tags?

Ans. In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are the 6 heading tags used in SEO in a top-down hierarchy.

Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.

  1. What is Page Title?

Ans. Page title, also known as the title tag, is a phrase used for describing the web page content. The title tag appearing on the search result pages just above the URL(see below) and also appearing at the top level of a browser.

It is one of the main components of SEO as it sums up the best content of any page accurately, and is generally optimized with keywords and other relevant information for drawing higher traffic.

  1. What is SEO friendly URL?

Ans. SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines becomes improved.

SEO techniques, such as putting keywords and having the proper length and file structures in the URLs, helping in improve website ranking and enhancing website navigation.

Search engines (Google, Bing, Yahoo etc.) and users may have problems with complicated URLs. Clean and very simple URL helps users and search engines to understand a page’s topic easily

  1. What are backlinks?

Ans. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links playing an important part in SEO.

When Google search engine views multiples qualities backlinks to a page, it considers the pages to be more relevant to the search query, which helps in its indexing processing and improving its organic ranking on SERPs.

  1. What is internal linking?

Ans. Internal linking is a process of providing hyperlinks on the web pages that connecting to the same domain? It is another way of directing the visitors from one web pages to another of the same website.

They are helping search engine spiders to crawl and index all the inner pages of a website/blog easily and such links help in building information hierarchy while pushes up the to link juice level in any given website and allowing the visitors to navigate the website pages properly.

  1. Why are backlinks important in SEO?

Ans. From the perspective of SEO, there is a difference between backlinks and quality backlinks.

For Google search, randomly backlinks do not offer any help. Google assesses the qualities of the backlinks presenting on webpages with the relevancy found in the contents of both the web pages.

The higher is the relevance between the original quality content and backlink content, the greater becomes the quality of the backlinks.

Quality backlinks bring more referring traffic to a website/blog and most importantly will improve the ranking of a webpage.

  1. What are the most important Google ranking factors?

Ans. According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:

#1 Content

#2 Backlinks

  1. What is robots.txt?

Ans. Robots.txt is one of the ways of telling the Search Engine Bots about the web pages on your websites which you do not wants them to visit.

Robots.txt is useful for preventing the indexation of the parts of any online contents that website owners do not want to display.

IF you want to block all search engine robots from crawling your website, just put the following code:

User-agent: *

Disallow: /

IF you wanted to block Google from crawling in your website, just put the following code:

User-agent: Googlebot

Disallow: /

It is important to decide to the location of Robots.txt very very carefully, or else errors might occur while displaying the website.

  1. What is XML SITEMAP?

Ans.  XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

A good XML sitemap informing the search engines about the numbers of pages present on a specific website, the frequency of their updates and the time of the last modifications performing on them, which helps in proper indexing of the website by the search engines.

  1. What is Image Alt Text?

Ans. Google Bots cannot be process images on the web. Therefore, it makes use of the alt attributes to understand what images are all about.

The Image Alt text is generally considering as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web pages bearing the images.

Digital Marketing Interview Questions for Google Algorithm

  1. What is the Google Algorithm?

Ans. Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.

Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a ranked to each page based on several factors, including how many times the keywords appearing on the page, quality of the page etc.

Google uses numerous other criteria that changes periodically to deliver more relevant results.

  1. What is Google Panda?

Ans. Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The changes aimed to lower the rank of “thin sites”, or “low-quality sites” and returning to higher-quality sites near the top of the search results.

Google Panda was created to target sites that publishing to low-quality content and penalize by them if possible.

  1. What is Google Penguin?

Ans. Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.

The Penguin targeted sites that manifested keyword stuffing as well as those that practised black-hat SEO. On the other hand, this algorithm rewarding the sites using white-hat SEO and that were of high quality in a generic sense.

  1. What is Google Hummingbird?

Ans. Google Hummingbird is a search algorithm used by a Google from August 30, 2013. It was designed to embody the specialized characteristics of precision and speed.

One of the significant advantages of Hummingbird is that Googles was able to refresh not just their index but its search engine as well. However, they also retained important elements such as the search algorithms they previously creating.

  1. What is HTTPS/SSL Update?

Ans. HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secured communication on the World Wide Web. It prevents eavesdroppers from seeing the information that visitors sending or receiving over the Internet.

  1. What is Google Pigeon Update?

Ans. Google Pigeon is the code name given to one of Google’s local search algorithms update released on July 24, 2014.

It aimed to increase the rank of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.

  1. What is a Google Penalty?

Ans. A Google Penalty is the negative effect on a website is search rankings based on the updates to Google’s search algorithms and/or manual review.

It can be the an, unfortunately, malfunction of an algorithm is an update or an intentional penalization for various black-hat SEO techniques.

  1. What is Google Sitelinks?

Ans. Google Sitelinks are the sub-listings that will be sometimes shown under the first listing on the first page of Google search results.

  1. What is cloaking?

Ans. Cloaking is a technique using to deliver the contents on a Web page to a search engine in a way that is different from what the user was looking for.

The purpose of cloaking is to boost a website is search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expected by disguising those sites’ true content.

  1. What is keyword density?

Ans. Keyword density is the percentage of times a keyword or phrase appears on web pages. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrases. The percentages are always in comparison to the total number of words on the webpage.

  1. What is keyword frequency?

Ans. Keyword frequency is the number of times a keyword or phrase appears on a single Web page.

Digital Marketing Interview Questions for Google Analytics And Webmaster Tools

  1. What is Google Fetch?

Ans. Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.

This tools can be effective using for the following purposes:

  • Troubleshooting webpages to improve the performance in SEO.
  • Submitted pages for indexing whenever the content is changed significantly.
  • Find out the pages affecting by any malware attacks.

    31.What is a Google Dance?

Ans. Google Dance is an outdated slang term used to describe the time period when Google rebuilds its rankings, and as a result of this rebuilding, the rankings order of Websites on Google’s SERP may fluctuate repeatedly.

The results fluctuate wide within a 3 to 5 days periods. Googlebot revisits every website, figures out how many sites link to it, and how valuable these links are and how many it links out to.

  1. What is Duplicate content?

Ans. Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar.

  1. What is CTR and how to boost it?

Ans. The click-through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor.

A high organic CTR in Googles or any search engine means you get more traffics.

The ways to boost CTR are:

  • Write Better Headline and make it interesting
  • Write outstanding meta description
  • Put Your Main Keyword then in Your Display URL

Easy right?

  1. What is bounce rate?

Ans. Bounce rate is the number of visitors which is the site receives only for them to leave the sites after viewing only one page.

It represents the percentages of the visitor who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.

  1. What is Alexa Rank in SEO?

Ans. is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how effectively in your SEO campaign has been.

The rank is calculating using a combination of the estimated average daily unique visitors to the sites and the estimating number of page views on the site over the past 3 months. The sites with the highest combination of uniques visitors and pageviews are ranked as #1.

  1. What are crawl stats?

Ans.  The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into accounts all the content types that are downloaded by Google such as CSS, JavaScript, Flash.

Google’s ability to crawl and fetch web pages is incredibly efficient and the crawl stats providing insights for the same with complete data on the statistics.

37.How to types of queries are classifieds in SEO?

Ans. In general, keywords can be classifieds into 3 types. Navigational Information, & Transactional.

Can you briefly explain each of these types?

Navigational: Queries that seek information about a specific branded site or website. Ex: Apple Mac Support

Transactional: The user good intention is to find a product/service and it has transactional nature. Ex: Buy iPhone Online

Informational: The intention of the users is to get knowledge about a specific topic/service. Ex: Who are the founders of Apple

  1. What is 301 Redirect?

Ans. 301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to uses 301 redirects which will redirect all the users to the new web address.

With this redirect, the search engine passes all the values associated with the old websites to the new website. Moreover, 301 redirect also pushes all the link juiced to the new web address that keeps the ranking of the website unaffecting.

  1. What is Web Hosting?

Ans. Web hosting refers to any services providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or networks by making space over its server.

There are a different kind of web hosting services available for today which are used as per the requirements and needs of the web developers.

  1. What is crawling?

Ans. Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.

Web crawlers go through web pages, hyperlinks and content, look for relevant keywords and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for betters accessibility and navigation.

  1. What is Indexing?

Ans. Indexing starts when the crawling process gets over during a search. Google uses crawl to collecting pages relevant to the search queries and creating an index that includes specific words or searches terms and their locations.

Search engines answer queries of the users by look up to the indexing and showing the most appropriate pages.

  1. What is SERP?

Ans. Search Engine Result Pages or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apartment from showing a list of results, SERP might also include advertisements.

  1. What is a Domain?

Ans. On the internet, the domain is simply a part of the network address and acts as a descriptor for websites.

For example, in, my tasker is the domain.

  1. What is a domain extension?

Ans. Domain extension referring to the notations found at the end of web addresses. The extension is used to specified a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.

45. Name of a few Popular SEO Tools

Ans. The names of a few SEO tools are Google Webmaster Tools, Google Analytics, Google Keyword Planner, Buzzsumo, Bing Webmaster Tools, SEMRush, Check My Links etc.

  1. What is Schema?

Ans. The schema is a markup code which is providing a piece of more useful information to users on SERP’s. This project is supporting by Google, Yahoo, Bing and Yandex. This is also called as Rich Snippets or Structured Data.

What are common types of Schema’s used in websites?

The most of commonly used schema codes areas the following term

Video Schema

Aggregate Reviews

Person information


Single review

  1. Which websites do you follow for the latest updates in SEO?

  1. What is an organic result?

Ans. Organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organically result over the search engines is the very purpose of SEO.

  1. What are the paid results?

Ans. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.

Several websites owners to making a payments to Google to display their websites for certain keywords or search terms.Paid results are showing up when some users entering a search query with those keywords.

  1. What is Pay Per Click or PPC advertising?

Ans. It is the technique to direct traffics to your website. You will only pay if your ad getting a clicked.

This is the Best and Informative digital marketing interview questions

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