You probably want to learn SEO or you are trying to do SEO for your website, and this million-dollar question pops up. Here is everything you need to know about these two SEO techniques.
First and foremost – Search engines love White Hat SEO and hate Black Hat SEO
White-Hat SEO is the process of methodically and legally improving the ranking of your website, while Black-Hat SEO is the process of gaining short-term gains which can set you back in terms of ranking and revenues.
And while the search algorithm which defines as techniques as black-hat or white-hat is continually changing and evolving knowing the difference between the two can make all the difference.
What is White Hat SEO?
White hat SEO cares about the visitors coming to the site. To make sure that users find the results which are relevant to them. The one constants are that the white-hat SEO or the legal ways of doing the work – takes time and efforts to reap the result, but will always pay off in the long run.
Techniques of White Hat SEO
Securing quality inbound links. Back-links are the way to show relevance to search engine and only work if they are from a relevant site.
Creating original content. Added in associating long-form contents for social media and email campaign to spread awareness and book visibility and traffic to content.
Use keywords and keywords analysis
Great site organization. You want it to be easy for search engine bots to crawling your website so it is required to have great site architecture. Also, search engines prioritize pieces of information so ensuring the most important keywords are in the header tags is important.
Best Tips on hiring an agency for White Hat SEO
Create a content strategy Whether it is to add content to blog, to syndication sites or social campaign, a great SEO comes up with a multi-pronged content strategy that’s perfect for you.
Research the best keywords for you. Going after the keywords which have relevant to your site but little to no traffics will not move the needle to revenue for you, nor will going for a high-traffic generating keywords which has a lot of competition. The key is to find a search term which has great traffic but which has little to no competition, this is the sweets spot for your website. Google Keyword Planner tool coming in handy in this.
Create descriptives,keyword-rich meta tags. An SEO can go into your site is markup and ensure that your meta tags- titles and descriptions- reflect your content.
What is Black Hat SEO?
Black hat SEO is the techniques to fool a search engine to get higher ranks for a website. Black-hat marketers and bots are constantly finding ways to circumvent these strategies and find ways to one-up the laid out strategies of the search engine for their own gains, hence there is always a near-constant.
In a way, it is cheating the system for quick turnaround results. But if found the penalty can be extreme and can lead to a ban from the search engine.
These sorts of business models are used for a quick return, for example, subscription site or retail sites. Black Hat SEO techniques include:
Using spam, duplicate content or “scraped” content
Automation, but not all automation – specific content automation of little or no value to users, or automated link building using software to build thousands of low-quality backlinks in very little time.
Taking down competitor is sites in ranking but using negative publicity or reporting them for spam or black hat techniques.
Gateway pages that grab users with keywords, then redirection to another site.
Using hacking sites to place your links and content on, without the knowledge of the actual site owner.
White choosing between White Hat SEO, Black Hat SEO one should always go for white hat SEO as this will providing long term results.
If you are looking for agencies to do legal, result orientated White Hat SEO for your website contact Cyber Rafting.