In the next twelve months, Google will be applying updates to its mobile-first indexing methods and then making it their primary algorithm for search engine results. The short best version is that if your brand is not presenting well on mobile devices, your SEO campaign is hobbled.
The change in search algorithm should not become as a surprise to anyone since 60% of searches are performed on mobile devices. This number is only increasing as the devices, mobile app, and app-friendly websites become the norm as they become more affordable, robust and useful.
The effects of this are that brands will just migrate to where the customers are. Just as you won’t pick up a brick-and-mortar location which is not popular with the customers similarly it works with mobile devices. If you do not use advertising and mobile marketing, your customer will pass you by for brands which are more visible and easy to find. This applies to every profession which is present on the web from ecommerce stores to lawyers to plumbers.
If you are scared of being left behind, doesn’t worry there is still time, and the sooner you get your mobile presence in working order, the better.
Here are you can take to achieve Step for mobile SEO success:
Make sure Your Brand is represented accurately
When new technologies being adapted to your company, it is easy to believe that you can spend on the bare minimum as your audiences were happy with the previous level of technology. After they seemed to be content before. Right? However, it is even more important to spend on advertising and mobile marketing on the mobile than it was on the web- as your online presence is the factors which will make or break if your audience and new customers can find your brand value.
The several online apps which will help convert your website into a mobile-friendly website or create simple apps and these tools are great solutions for many brands. However, if you want your customers to make payments over the web, or targeting Gen-Z then it would be better to invest in a technology which is more impressive solutions and robust.
Make sure you understand your requirements
As you go about setting up your mobile presences it is important to make surely that you are taking notes on all the new requirements- or else all your efforts and money will be wasted.
The new requirements and suggestions from Google are:
- Include Structured data – If you have a mobile app then it is mostly seen that you have not included structured data as this will help web pages faster and load your app. However Google will require this information to right rank your website, so make sure you including structured data. This is by far the most technical things to do as you may require an SEO advisor or tech lead to making sure it is done correctly.
- Publish consistent contents – Make surely that the text and content which you push towards your mobile website are consistent to those that are present on your desktop website. Fight the urge to cut down on text if it is not required to unless if it otherwise optimizes the website. If the content and web page seems overwhelming then consider tabs to break down the content, as Google is reversing its decision, the only partial benefit will be provided to content which is hidden on mobile.
- Don did not obstruct the user view – If you have full-screen popup on Google will penalize you. Make sure that your website is easy to use on the mobile as it is to use on the normal desktop.
Know what Keywords Your Audience uses on Mobile
Know that even though you are targeting the same audiences on the mobile website as they are on the desktop website, the audiences are not searching for the same thing go to they are when sitting down on a computer.
This is special to important when considering local SEO or any location-based query targets. For example, is January 2017 when someone searches for Donald Trump they were looking for his brand location, Trump University or Trump Towers while in January 2018 when someone searches for Trump they are most like looking for information about the president or some news items.
Are You shifting focus from Desktop to Mobile devices, the website should have the same experiences as they did on the desktop computers? If you are looking to really catapult your profit margins in 2018, optimize your mobile presence to provide the best user experience.