15 Google Analytics Metrics Explained in Easy to Understand Terms

What are Google Analytics Metrics?

Some business owners throwing this word around a lot. Agencies sprinkled it acrosses their client’s presentation to look very smart. Even Interns uses are often to stress they know a thinking or two about marketing. But we bet no one has taken the time out to explain what Google Analytics metrics really are. That’s where we come in as your hero (with this blog post).

A metrics is a performance to data set associated with action on your website.

For example, how many people’s visiting on your website last week. Or how long do peoples are staying on your website? These are the metrics that form the base of your website performance data.

Who Needs to See Google Analytics Metrics?

As a business decision-maker and owner, you already know having a website is becoming more and more important for your business. So, you had a well-designed website made. Now what?

Next, you turning your website analytics data to see how your website is performing and if you needed to make any updates to get good results.

Google Analytics Metrics, Explained!

Whether you are a new gambler trying to get your head around the game or a time-proven master of digital marketing. Chances are you stilled find yourself scratching your head when certain Google Analytics metrics are thrown at you.

Believe us. There is no shame in that.

So, let’s a looking at what exactly some of the most important Google Analytics metrics are for your business.



Few are the days now when your customers line up outside your store to get their handing on a new arrival. That is when you know your product is successful. But times are changing. Over the previous decade, you must have witnessed how customers have to start frequently physical stores less and less. They now visiting your website much more often than your storefront.

Due to this Google Analytics metrics are an important tool to have in your arsenal. They giving you actionable data about your website. Data that you can use to make business decisions and smart marketing.

The most basic metrics is Website Traffic. This metric telling us you how many peoples visit your website over a defined period of time. Whether you are increased your traffic through Google paid ads or a content blogs, this is a useful metric for business owners to see how their website is performed in terms of visitors.

2.Traffic Source

Traffic Source
Traffic Source

You advertise in dozens of places. Don’t you wish you knew which one works best? Now you can with the Traffic Source features in Google Analytics.

With new channels of media expend, came new ways of promoting your business. Today’s business owner has multiples ways to get people interesting in his business. We help our clients get more traffics to their website all the time. With their Paid Search Advertising, Email Marketing and even Social Media Marketing.

There is no right combination to used and it depends on your business industries and audience. But it helps to know how your campaigns are performed terms with your website traffic. Are they getting enough peoples to visit your website pages? Are users spend enough timing on the landing page?

One of the most beneficial Google Analytics metrics is Traffic Source. Is showing the exacting source of the traffic on your websites. This metric providing an easy way to know which channels are getting the most relevant traffic to your website.

3.Average Time Spent

With less and less foot traffics in stores, business owners missing out on the chances of having a business-to-customer relationship. No longer do they get to interact with their customers to learn more about their preferences like they used to before the dawn of online shopping. Which is why Google Analytics metrics are all more important in today age and day.

These metrics show you how much time (on average) a user spends on your website. This is a better indication of how your website is performed in terms of content. If you see a low duration, it is time to review your content strategies to something that fits your audience interesting.

4.Average Pages Per Visit

Before, shoppers would be walking into a store in the mall and depend upon how long they stayed in the store would indicate if the store had products they wanted. The same can be said for today is online stores. If a user stays on a page longer than others, then it can be concluded they liked the products on that page more than other pages.

next metric from Google giving you an insight into just that. It is called Average Pages Visiting. In the same well-planned dashboard, it shows you how many pages on average a visitors navigate to before making a leaving or purchase. I used well, it can help in your design the right navigation structures for your website.

5.Top Pages

Top Pages
Top Pages

It is true that with online marketplaces and ecommerce websites, brand missing the opportunity to get their customers to “feel” the product that compels them enough to buy, especially an incredibly soft sweater. But with online websites, They are many senses available to appeal to. It was becoming a game of content marketing.

What type of content can you show on our website that will be interesting the consumer enough to purchase from you?

Brands have to start to understand this and put greats thought into their content strategies. They have starting to highlight much more information on their website other than products and location. How-to videos, Content like blogs and even live model videos have starting to get attention too.

But how can we know which pages working and which does not? The Top Pages metric was designed to give you just that piece of information. It shows you exactly how your website pages are performing in terms of traffic, bounce duration, bounce rate etc. In which you can then keep what’s working and optimize the ones that are not.

6.Exit Pages

Exit Pages
Exit Pages

Just the way customers in a physical store leave after not finding what they want, similarly, users who don’t like what they see on the website, just leave. Nobody likes that and wants to right that wrong. But how exactly do we see which website pages cause the most peoples to leave? So that we can changes that page.

That is where this metric comes into play. Just as it’s titled, Exit Pages show you just which page caused the most of your traffic to leave. Whether it is your services page, your menu page or maybe a new products page. If you start to see a trend, it is time to refresh your contents for those pages.

Or you can also use these tips:


  • Check all your pages in every browser and device, not just the popular ones. If someone lands on your web page and it doesn’t display correctly, then that user will surely exit that page.
  • Ensure that there are related content links on your pages to encourage users to stay longer on your website.
  • Keep your web design updated. Even if you have great content, if your website is not aesthetically pleasing, users might not want to stay to learn more of what you have to offer.

This is a particularly interested insight that we have use for brands and have witnessed wonders.

7.Bounce Rate

Bounce Rate
Bounce Rate

There are many Google Analytics metrics that indicating that you needed a better website design or needs to improving content strategies. Your website is bounce rate metric is one of those indications that something needs to be changed.

A bounce in Google Analytics lingo means users who leave (hence bounce) after view a single web page. Bounce rate differs from Exit Pages in that if a customer bounces, that means there was nothing on that pages that interested them about your brand, so they left altogether.

If a user exits a page, it doesn’t necessarily mean they don’t like your brand. They just may not have found what they were looking for or want to shop around.

Sessions one(1),two(2),and four(4) contribute to your exit rate/exit pages. Session 3 refers to a bounced user and will increase your bounce rate.

If you have a high bounce rate, it indicates that people are leaving quickly because of bad content or that you are not targeting and funnelling the right people to your website.

By just implementing a better-defined content strategy, we have helped clients reduce their bounce rates by as much as 60%. We could be helping your business see such growth as well! Contact us.

8.Unique Users vs. returning Users

Unique Users vs. returning Users
Unique Users vs. returning Users

The Rule of 80/20. It is an established fact that 80% of your results often come from 20% of your efforts. This is true is business circle too. Where 80% of your business coming from only 20% of the customers. Part of this data stems from repeat customers. Which are much easy and cheaper to retaining than it is to convert new customers.

In such a situation, would not it be amazing to keeps an eye out for how many of your website visitors are new and how many of them are returning ones? Look no further. Your Google Analytics metrics have that covering, already.

9.User Behaviour Flow

User Behaviour Flow
User Behaviour Flow

There are many Google Analytics metrics that will benefit your business. Not only in terms of define in which campaigns are bringing in the most returning on investment. But also, to study your website visitors and their behaviours.

Next on our listing is Behaviour Flow data in Google Analytics. As the name suggests, this metric tracking how your users flow within your websites by tracking the pages they visit. Right from the pages, they starting on to the pages they visit last before leaving and everything in between.

This information’s can allow you to make smart marketing decisions based on what information’s for you want your users to see to be encouraged to make a purchase.



In today’s internet-driven marketplace, people can easily order their favourite products without getting out of bed. From product discovery to review and finally getting it shipped to their door front is done virtually all online.

Due to this wider marketplace, you can greatly expand your reaches and customer base. But the more you grow, sometimes the less you know. And that is not good for business. Google wants to help you with that. Would not it be awesome to know where all of your customers are coming from? Well, you can with the Locations feature in Google Analytics metrics!

This feature tells you exactly where your site’s visitors are located. Take this data and leverages it for your futures campaign. You can devote more of your budget to marketing your products in the locations that have the most interesting users.


Whether you are a neighbourhood business or a multinational corporation, chances are your brand will appeal to some people more than others. But it has become difficult knowing that with the users’ traffic shifting. With this shift in user behaviour, business owners are left with a gap to fill. That is where Google Analytics metrics like these come in…

There are quite a few other usefully demographic metrics in Google Analytics. But the age metrics showing you the exact age range of the visitors on your website. This is the friend to know how to adjust your branding and better appeal to your customers. Taking that successful, insights brands make content changing and run ad campaigns specifically targeting their user base. And often see more conversions when these changes are made.

12.Site Speed & Recs

Site Speed & Recs
Site Speed & Recs

Google Analytics also does a good job of intensifying how each of your pages is performing in terms of load speeds.

For better user experience, it is important for your website pages to load quickly. Sometimes the fixes are easy, and sometimes they are more technical. But this metric dives into how long your pages take. to load. and further gives you recommendations to fix them.

13.Breakdown by Platforms

Do you think computers disrupted the marketplace? Think again. We live at a time where it is not to the unheard of for a business to witness upwards of 71% of their transactions and views coming from a mobile device. Google Analytics also has the abilities to show you metrics that break down sessions by user devices. Even down to the model and brand of the device.

This information’s can be useful when creating graphics for your websites. If you know the most popular screen sizes for your customers, you can make adjustments as necessary.

They are a few other metrics that can be coupling in this. Business owners can also see which operating systems and browsers users are utilized to access their website. A lot of optimizations can be made based on this information. Sure, we are getting into the more technical side of things now. But it is definitely something that will be bringing value to your decision tables.

14.Social Traffic


Social Traffic
Social Traffic

Social media has become one of the most influential channels for branding to showcase itself. It contributes to an increased in the amount of traffic to your website. Would not it be helpful to see which social channel generating the most traffic for your website?

One metrics that are built insides Google Analytics helps you see just that. The social media metric here shows a breakdown of your traffics from different social media channels. This lets you determine which social channels are best suited for your business and brings you the most relevant traffic.

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